"SHIRORU" Pop-up Event | Shibuya Loft

SHIRORU Inc. develops skincare and cosmetic products. Following their pop-up event held at "@cosme TOKYO" in February 2026, they opened a store in Shibuya Loft in March. This pop-up featured their popular "Crystal Whip" as well as the base makeup series launched in February. BEEATS was again responsible for planning, spatial design, engineering, construction, and the production of graphic tools.

Overview

Event Name	"SHIRORU" Pop-up Event
Event Date	March 10 (Tue) - March 23 (Mon), 2026
Venue	Shibuya Loft 2nd Floor
Scope of work	Planning, spatial design, design, construction, flat tool production

Event details: https://prtimes.jp/main/html/rd/p/000000046.000121623.html

Short-term pop-up deployment and embodying the brand's worldview

- Background of our Proposal -

We were consulted about developing the event at Shibuya Loft after the previous pop-up concluded. This time, we needed to respond within a short timeframe of about one week from the request.

• Speedy design and construction in about one week
• Spatial creation based on the worldview of the previous pop-up event
• Creating a space that accommodates the venue's "limited space" and "diverse, anonymous customer base"

Cost reduction through fixture reuse and layout design that improves circulation

ーPoints of Space Design & Constructionー

• Recreating the brand's worldview from the previous event while cutting costs by reusing fixtures
• Fixtures designed for "durability" with long-term use in mind and a "versatile" layout that works in any space
• Flow design conscious of area circulation where customers can easily stop by even in limited space

Within the limited preparation period of about 1 week from the request, we achieved both speedy deployment and cost optimization by reusing the fixtures produced in the previous event. Since it was originally designed with durability that anticipates continuous use and versatility that can be used in any space, smooth diversion became possible.

For the portion where costs were optimized by reusing fixtures, we effectively allocated the budget to "shelf wrapping" that catches the eye within the Loft store where diverse customer groups come and go. We have realized a layout design that focuses on "circulation" so that customers do not stay and naturally go around the area according to the limited space.

Embodying the brand's worldview and providing a brand experience to diverse customer segments

-Results-

We realized a pop-up store suitable for the new environment in a short period of about 1 week without damaging the brand image established in the previous event. By spatial design utilizing existing fixtures, both speedy expansion and cost efficiency were achieved. Furthermore, by designing a layout that increased visibility and circulation according to the environment of Shibuya Loft, where diverse customer groups come and go, we realized a sales floor space where many customers can naturally stop by.

It became a pop-up development where visitors can experience products and space smoothly while maintaining the brand's world view even in a limited space.

About SHIRORU Inc.

SHIRORU Inc. develops various beauty cosmetics, centered on "Crystal Whip," a carbonic acid foam facial cleanser that has been No. 1 in domestic sales for three consecutive years*. Based on the belief of "The more you use it, the more ideal clear skin you get," it is a comprehensive skincare brand that makes the world more beautiful with the added value of making customers' skin beautiful.

*¹TPC Marketing Research Co., Ltd. Survey May 2025 Survey (2022/5 - 2025/4)
SHIRORU Inc. Corporate Site

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores