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Case StudyIndustry Case Studies
client

Mediquitous Co. Ltd.
category

A Korean bag brand "STAND OIL," popular among the MZ generation for its easy-to-use design and functionality in daily life.
A pop-up store opened at the Daimaru Shinsaibashi store, and BEEATS CO.,LTD. was in charge of construction.
| Location | Daimaru Shinsaibashi Main Building 1F Midosuji-side Event Space |
| Project | THE HYUNDAI GLOBAL with nugu in OSAKA |
| Period | May 14 (Wed) – 20 (Tue), 2025 |
| Space | 41.97㎡ (12.7 tsubo) |














"STAND OIL" is a bag brand from South Korea. Since its birth in 2018, it has proposed products that bring fun and inspiration to lifestyles with the keyword "daily bags that naturally blend into daily life." It is known for being loved by many K-POP idols and famous influencers, and is gaining popularity, especially among the MZ generation.
STAND OIL JAPAN: https://standoil.jp/
This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.
Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).
If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.
We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.
▶ Click here for details on our support services for Korean pop-up stores
If you have any inquiries about planning requests or would like to
know more details about BEEATS, please feel free to contact us.