Kulturemarket Supported by Rakuten | Laforet Harajuku

An O2O store incorporating the latest trends from South Korea

We designed and constructed "kulturemarket" at Laforet Harajuku, which handles Korean cosmetics and miscellaneous goods.
As a store handling many brands, the overall tone was unified with achromatic colors, primarily white, and accented with decorations using blue, a latest Korean trend color, as well as stainless steel (SUS) and ribs.
This store is a joint venture between SEEDS MARKET Co., Ltd., which handles Korean cosmetics not yet landed in Japan, and Rakuten Group, Inc., which handles products from stores exhibiting on Rakuten Ichiba.
As an O2O store, we set up QR codes on the displays, which lead visitors to Rakuten Ichiba, and sell items recommended by influencers along with live streaming by sales staff.

Consult BEEATS for space design and construction

BEEATS produces spaces that maximize "Customer Experience (CX)" from a marketing perspective. From retail stores such as apparel and cosmetics to offices and showrooms, we handle everything from planning and design to architectural design, interior/sign construction, and maintenance across diverse business types. In addition to total store production, we are also adept at producing eye-catching monuments and partial space productions centered on VMD (Visual Merchandising).

▶ Click here for details on our store interior construction and space design planning/design/construction services

Companies facing challenges with new store openings, renovations, space creation that enhances experience value, or space direction that brings out brand charm, please feel free to consult with us.