"VIAGE Beauty Up Night Bra" Hiroshima Mitsukoshi Pop-up Store

"VIAGE Beauty Up Night Bra," a night bra brand that has surpassed 6 million total units sold and boasts No. 1 popularity in the EC market. As the brand's first offline expansion in a regional area, we constructed a pop-up store at Hiroshima Mitsukoshi.
By keeping the overall tone subdued, we created a space where products and graphics stand out. We also paid close attention to product display and flow design for event spaces.
By maximizing the open space that can be approached from three directions, we created an opportunity for more people to learn about the charm of the "VIAGE" brand.

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores