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"creperie tsumori chisato" is a brand by designer Chisato Tsumori that evokes both nostalgia and novelty.
We were responsible for the construction of a pop-up store held as a special project at the Nihombashi Mitsukoshi Main Store to commemorate the 350th anniversary of Mitsukoshi's founding.
The pop-up featured items commemorating Mitsukoshi's 350th anniversary.
We directed the space by utilizing illustrations of lions drawn by Chisato Tsumori as accents.
| Location | Nihombashi Mitsukoshi Main Store |
| Period | October 4 (Wed) - October 10 (Tue), 2023 |
| Space | 29m² / 8.78 tsubo |




Producer Mr. Hiroshi Shimoyama
For pop-ups, it is important to know "how to convey the brand's worldview within a limited space and budget," but for this pop-up, we were able to create a very good space because it was designed with attention to the balance between flow lines and display that makes it easy for customers to purchase, based on BEEATS's know-how, in addition to conveying the worldview even within the limited development.
BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).
If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.
We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.
▶ Click here for details on our support services for Korean pop-up stores
If you have any inquiries about planning requests or would like to
know more details about BEEATS, please feel free to contact us.