Introduced Clomoni to DEAN & DELUCA store signage to achieve operational efficiency

Welcome Co., Ltd., which operates the specialty food shop "DEAN & DELUCA" that collects delicious items from around the world, has introduced the cloud-based digital signage "Clomoni" to 8 of its stores to make in-store information dissemination more flexible. By shifting from the conventional offline operation of digital signage to a cloud-based environment that can be managed online, they have achieved efficiency in switching menu displays according to the time of day and updating content.

Introduction Overview

Introduction Start Date	From October 2022
Installation Locations	8 stores
Number of Units Installed	8 units
Usage Method	Online management of vertical store signage (1) Appeal of seasonal products and mobile orders (2) Introduction of deli menu items in the store

From offline operation to cloud management. More flexible menu display switching

ーBackground and Issues of Introductionー

Initially, the digital signage at the storefront was operated offline, and it was in a state where it took time to update and switch the display content. Also, there was a request to display the menu that you want to appeal most at that time according to the customer's needs that change throughout the day.​​​​
Therefore, we received a consultation that we wanted to migrate to an environment where storefront signage can be cloud-based and managed online.​​​​

Flexible content distribution realized by Clomoni

-Points of "Clomoni"-

• Transition from offline operation to online management in the cloud
• Supports switching menu displays according to the time of day
• Timely dissemination of desired menus and campaign information
• Manage multiple store signages online and streamline update work

By introducing the cloud-based digital signage "Clomoni," we built an environment where store signage can be managed online. This allows for remote updates and switching of displayed content, enabling flexible content distribution tailored to time slots and promotional content.

Strengthening in-store appeal with menu displays tailored to the time of day

-Results-

With the introduction to 8 stores, it is now possible to switch menu displays throughout the day, realizing operations that display the most desired menus at that time. We are now able to provide fresh information in a timely manner, such as guidance on seasonal products and mobile orders, as well as introductions to deli menu items in the store. It has also reduced the burden of content updating work at each store, leading to operational efficiency.

About DEAN & DELUCA

DEAN & DELUCA is a specialty food shop that collects delicious items from around the world. It was founded in 1977 by Joel Dean and Giorgio DeLuca in Soho, New York, USA. Since then, with the philosophy of "Living With Food" – "'To eat' is to taste life," we have connected the joy of eating while introducing food cultures and creators from around the world.

The first store in Japan opened in Marunouchi, Tokyo in 2003. Currently, through 19 market stores, 27 cafes, and an online store, we deliver "the joy of looking, the joy of making, and the joy of eating," conveying the richness of food in daily life.

Towards the 50th anniversary of the brand's founding in 2027, as "Japan's DEAN & DELUCA," we will deepen our role as a "bearer of culture" that supports "food culture" together with creators and connects it to the future.

DEAN & DELUCA: https://www.deandeluca.co.jp/shop/

Consult BEEATS for cloud-based digital signage

"Clomoni" is a cloud-based digital signage that combines intuitive operability with multi-functionality. Because it allows for batch distribution and management to stores nationwide, it significantly improves the operational efficiency of in-store promotions. Because BEEATS has strengths in spatial design and fixture production, we can also provide total proposals including the development of original fixtures tailored to the installation location. Leveraging our knowledge of in-store marketing, we support the creation of mechanisms for effective information dissemination.

▶ Click here for details on the cloud-based digital signage "Clomoni"

If your company has issues with the digitalization of in-store promotions or the efficiency of signage operation and management, please feel free to contact us.