PLAUD Inc. "Plaud" Booth | Japan IT Week Spring 2026

Providing overwhelming eye-catching and smooth actual machine experience

PLAUD Inc. provides world-trusted AI meeting minutes solutions, with the AI voice recorder series surpassing a cumulative total of 2 million users worldwide. BEEATS was in charge of the booth at Japan IT Week Spring 2026, providing total support from planning, design, construction, and operation.

Exhibition Name	Japan IT Week Spring 2026
Location	Tokyo Big Sight
Period	April 8 (Wed) - April 10 (Fri), 2026
Space	4 booths (5,400 mm frontage x 12,000 mm depth), 3 sides open
Preparation period	Approx. 3 months
Scope of work	Planning, design, construction, novelty arrangement, operation

Differentiation with a booth unique to "tangible products"

-Proposal Background-

While utilizing the success example of the booth during their exhibition at "CES 2026," one of the world's largest technology exhibitions held in January 2026, a booth configuration focusing on actual machine experience and business negotiations was required, given that it is a tangible product in an exhibition where numerous software solutions are lined up.

- Challenge -

• I want to make the product exhibition stand out as an eye-catcher by differentiating it with tangible products
• I want a booth configuration that emphasizes business negotiations
• Finishing with a stylish and simple design that resonates with the Japanese BtoB market while utilizing the success of the CES 2026 exhibition

Achieving both 3D video eye-catching and flow. Functional layout to accelerate business negotiations

-Points of booth design-

• Booth design that allows eye-catching from all 4 aisles
• Adopted LED vision for the tower placed in the center and strongly attracted with 3D videos
• Flow planning to invite visitors who are interested to demos smoothly without missing them
• Layout with high flow that is easy to enter and experience

We maximized the site condition where visitors access from 4 directions in a booth location facing 3 aisles. LED vision was adopted for the tower rising in the center of the booth. By playing 3D videos, we caught the visitors' eyes and strongly impressed the presence of the PLAUD brand. At the bottom of the tower, we placed an interactive experience space referring to the display stand at the time of the CES exhibition. With this construction that integrates product display and demos, we realized a flow that can smoothly guide visitors who are even slightly interested in the device to demos without getting lost.

Showing 3D videos on the "LED Tower" that serves as the symbol of the space

From experience to business negotiation. Contributing to the expansion of brand awareness

-Results-

Through exhibitions that leverage the strengths unique to "tangible products," the booth was bustling all day with many visitors picking up the latest devices. By centering on the actual machine experience, brand awareness spread and contributed to creating opportunities for business negotiations.

About PLAUD Inc.

Plaud is a leading brand that develops AI-native hardware and AI solutions, established on November 12, 2021, in San Francisco, USA, where cutting-edge AI research talent gathers. They have also opened bases in Singapore, China, and Japan, and are expanding globally.

PLAUD Inc. Corporate Page

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