PROTOS Co., Ltd. Booth | Japan Mobility Show 2025

A booth that effectively conveyed product appeal and enhanced the visitor experience

PROTOS Co., Ltd., a comprehensive supplier of the latest gadgets. They exhibited at "Japan Mobility Show 2025," the largest comprehensive automobile and mobility exhibition in Japan, and BEEATS provided total support from planning and design to architectural design, construction, staff arrangement, and operation management.

Exhibition Name	Japan Mobility Show 2025
Location	Tokyo Big Sight
Period	October 30 (Thu) – November 9 (Sun), 2025
Space	4 sections (Frontage 5,940 × Depth 5,940 mm), 2 sides open
Preparation period	Approx. 3 months
Scope of work	Planning, Design, Layout, Construction, Staffing, Operation Management

Organizing challenges for visitor experience and appeal power improvement

-Proposal Background-

In previous exhibitions, they held a talk show format public recording by car-related YouTubers. While well-received by visitors, there were also scenes where restrictions on surrounding booths' acoustics and exhibition methods affected event progress and the appeal of the displayed products. Similar public recording was planned for this exhibition, and improvements based on previous challenges were required. Therefore, booth design that could more effectively convey product appeal and strengthen awareness and understanding promotion was needed.

- Challenge -

• Public recording was difficult to carry out due to the acoustic influence of other companies' exhibition booths
• Visitors could not see the exhibited products sufficiently during public recording
• Products were visually difficult to understand, and understanding of usage and implementation images was insufficient

Booth design that balances visitor experience and public recording

Reflecting on past exhibition operations and organizing challenges, we proposed a booth deployment aimed at balancing product awareness improvement and public recording events.
We designed a layout and flow line where displayed products are easy to see even during events by setting up a stage within the booth. We made the arrangement capable of maintaining attraction power for talk shows while suppressing the influence of acoustics, creating a composition that makes it easy for visitors to naturally stop by.
Furthermore, we visually conveyed usage scenes with wall graphics and monitors, and aimed to maximize visitor handling capacity and appeal opportunities by increasing staff.

Booth design that emphasizes line-of-sight guidance and eye-catching

-Points of booth design-

• Improving visibility with a parapet facing the intersection of the main flow
• Appeal product merits with large characters that stand out even from afar
• Appeal product benefits to visitors from afar with large monitors hung from the parapet
• Guide visitors' line of sight with a triangular tower with a monitor installed on the flow line
• Secure attraction power for talk shows while suppressing acoustic influence from other booths with an in-booth stage
• Visually communicate product usage images with wall graphics
• Smoothly guide to YouTuber videos via QR code

We designed the flow to naturally guide visitor gaze and arranged displays for high visibility. Conscious of balancing the exhibition with the event, we effectively attracted visitor attention and increased product appeal through eye-catching displays and stage setup.

High-quality operation through effective staff allocation and team management

-Results-

We operated exhibitions and live recording events simultaneously within the booth, achieving improved product awareness and maximized experiential value for visitors.
On the day of the event, we adjusted staffing patterns between normal operations and live recording sessions to effectively appeal to visitors based on crowd size and situation. Furthermore, by organizing specialized teams for production, operations, and planning/design, and ensuring high-quality management in each respective role, we aimed to balance the exhibition and the event while maximizing the promotional effect on visitors.

What is PROTOS Co., Ltd.?

PROTOS Co., Ltd. is a comprehensive supplier of the latest gadgets, conducting wholesale and operation for home appliance mass retailers and various online malls. Furthermore, they are also developing a business that supports everything from launching crowdfunding to achieving goals and developing sales channels in a one-stop manner.

PROTOS Co., Ltd. Corporate Site

Consult BEEATS for exhibition booth and exhibition requests

BEEATS flexibly responds to diverse needs, including large-scale exhibitions, and produces attractive exhibition booths that make visitors want to stop and look. We provide one-stop service from planning, spatial design, and construction, to on-site booth operations management aimed at achieving target KPIs. Including the production of novelties that boost visitor attraction, we provide total production of exhibition spaces that accurately convey the charm of your products and services and create solid business opportunities.

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Companies considering new exhibitions, booth decorations with high attraction effects, or booth operations aimed at achieving KPIs are welcome to consult us anytime.

We can also support the comprehensive production of business events, such as conferences and private shows held independently by your company.

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