iPark Institute Co., Ltd. Booth | BioJapan 2025

Constructing a highly noticeable booth that balances openness and novelty

iPark Institute Co., Ltd. aims to create and revitalize innovation in the life science field and supports facility operation, technical exchange, and industry-government-academia collaboration at Shonan Health Innovation Park (commonly known as Shonan iPark). They exhibited at "BioJapan 2025," the world's most historic biotechnology exhibition, and BEEATS provided total support from planning and design to architectural design and construction.

Exhibition Name	BioJapan 2025
Location	PACIFICO Yokohama
Period	October 8 (Wed) - October 10 (Fri), 2025
Space	10 booths (10,000mm frontage x 9,000mm depth), 4-side open
Preparation period	Approx. 3 months
Scope of work	Planning, design, engineering, and construction

Booth design that maximizes visitor experience

-Proposal Points-

• Booth design and planning conscious of the latest trends and openness, standing out even from a distance
• Layout and flow design that is easy to enter, not easy to pass through, and allows for guidance tailored to needs
• A composition that conveys benefits concisely with the optimal amount of information and allows for visual understanding of business and usage methods

Although this was our first time working together, we were given the opportunity to make a proposal through a competition.
BEEATS proposed several design concepts centered on three points: "a booth with presence," "a layout that is easy to invite people into," and "business and usage methods that are visually communicated." Our approach, which expressed novelty different from conventional booths and the brand's worldview in three dimensions, was evaluated and selected.
Emphasizing visitor traffic flow and stay experience, we realized a space design that balances eye-catching and a sense of openness.

An exhibition space with a sense of openness and presence, realized with 4-side openness and circular objects

-Points of booth design-

• Maximizing the sense of openness with a complete 4-side open structure and large floor area
• A booth design that symbolizes science with multi-layered circular objects, achieving both information transfer and novelty
• A space where lines of sight are not blocked, enhancing visibility from a distance and attraction effect
• Arranging objects by key theme to organize and disperse information, promoting understanding
• The bright blue floor sheet visually defines the boundaries of the booth, creating a sense of unity and cleanliness throughout the space

The booth is open on all 4 sides, creating an atmosphere of openness with a large floor area and sense of transparency. The multi-layered circular object in the center symbolizes science while also organizing and dispersing information, increasing visibility from a distance and attraction effect. With a three-dimensional composition that ensures smooth traffic flow, the design allows visitors to naturally understand the brand experience.

Gaining high attention with a "one-of-a-kind" design

-Results-

Due to its unique shape, it attracted a lot of attention, and many people visited to take pictures. It became a booth that especially captured attention throughout the entire exhibition, contributing significantly to brand awareness improvement and the creation of points of contact with visitors.

About iPark Institute Co., Ltd.

iPark Institute Co., Ltd. started its business in April 2023 with Industrial & Infrastructure Fund Investment Corporation (IIF), Takeda Pharmaceutical Company Limited, and Mitsubishi Corporation as major shareholders. It succeeded the Shonan Health Innovation Park (Fujisawa City, Kanagawa Prefecture; abbreviated as Shonan iPark) operation business from Takeda in 2023, which Takeda had been responsible for since 2018. In addition to facility operation and management, it conducts business for the construction and revitalization of a life science ecosystem, such as promotion of innovation creation and promotion of technical exchange and research collaboration.

About Shonan Health Innovation Park (Shonan iPark)

Shonan iPark was established in April 2018 when Takeda Pharmaceutical Company Limited opened its own research institute to the public, making it Japan's first science park originating from a pharmaceutical company. It is currently operated by iPark Institute Co., Ltd., which became independent from Takeda. It aims to be a place where industry, government, and academia of various industries and scales gather to accelerate health innovation. Currently, not only pharmaceutical companies but also companies and organizations in next-generation medicine, cellular agriculture, AI, and administration are gathered, forming an ecosystem of about 190 companies and about 2,500 people (as of October 2025).

Official Website: https://www.shonan-ipark.com

Consult BEEATS for exhibition booths and participation

BEEATS flexibly responds to diverse needs, including large-scale exhibitions, and produces attractive exhibition booths that make visitors want to stop and look. We provide one-stop service from planning, spatial design, and construction, to on-site booth operations management aimed at achieving target KPIs. Including the production of novelties that boost visitor attraction, we provide total production of exhibition spaces that accurately convey the charm of your products and services and create solid business opportunities.

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Companies considering new exhibitions, booth decorations with high attraction effects, or booth operations aimed at achieving KPIs are welcome to consult us anytime.

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