suyara Ito-Yokado Omori Store

The first suyara store that embodies the brand world view by handling both retail space design and fixture design.

Nishikawa Co., Ltd., a long-established Japanese bedding manufacturer with a history dating back to its founding in 1566.
The 1st store of the new brand "suyara" opened at Ito-Yokado Omori store, and BEEATS was in charge of everything from the decoration planning and construction of the entire store corner to the fixture design and production with an eye on mass production expansion.

Renewal	July 18, 2025 (Fri)
Location	Ito-Yokado Omori Store 2F
Construction period	2 days
Space	Approx. 138㎡
Scope of work	・Decoration planning and construction of the entire corner ・Fixture design, production, and installation (assuming mass production expansion)

Space proposal for the first store of a brand targeting young people

-Background of the Proposal-

Following the introduction of the body scanner, we received a request from Nishikawa for advice regarding their retail space.
After that, we received a request for the entire retail space, and were awarded this project (the "suyara" brand corner for the Ito-Yokado Omori store).
Although it was initially a competitive bid with multiple companies, BEEATS was selected due to our highly rated proposal and design capabilities.

-Requests-

"suyara" is a new brand targeting the younger generation, mainly in their 30s.
At the Omori store, which is the 1st store, it was required to express the brand's worldview in the space.

A space production that balances brand characteristics and warmth while utilizing specified fixtures.

-Construction Points-

• We achieved a space design characteristic of "suyara" under the condition of using Ito-Yokado designated fixtures.
• We used wood-grain sheets and back covers over existing fixtures to create a warm and high-quality atmosphere.
• Created a sense of unity by matching the brand tone down to the details, such as price holders and shelf sheets
• By repeatedly adjusting the detailed design, we achieved harmony within the commercial facility while maintaining the brand image.

Created a space that embodies the worldview of the "suyara" brand and realized a store that becomes a symbol of the brand launch.
Even under the constraints of Ito-Yokado specified fixtures, we achieved both warmth and high quality with direction using wood-grain sheets and back covers.
Also, by unifying the tone down to the details such as price holders and shelf sheets, we are effectively communicating the brand image.

Realized a symbolic store that reflects the brand's worldview, with design considering mass production expansion

-Results-

As the 1st store of the "suyara" brand, realized a space that embodies its worldview. Designed with future mass production expansion in mind, it is also possible to expand horizontally to other stores.
We have received a comment from Nishikawa Co., Ltd. that they "highly evaluate the commitment to materials and texture, and the design and cost response that anticipates mass production expansion."

About Nishikawa Co., Ltd.

Nishikawa CO.,LTD. is a long-established Japanese bedding manufacturer founded in 1566, primarily engaged in the manufacturing and sale of textile products (bedding, bed linen, towels, interior goods, baby products) and health and nursing care equipment.
Under the philosophy of "aiming to create a sustainable society through growth into a valuable entity," they are active as a company that contributes to society, customers, and business partners through sleep solutions and data analysis services.

Nishikawa CO.,LTD. Official Website

What is "suyara"?

A bedding brand manufactured and sold by Nishikawa Co., Ltd., based on the concept of "Sleeping soundly. Living with a smile.", which focuses on comfortable sleep, relaxing design, and reliable quality.
We propose a lifestyle where you can spend every day comfortably and healthily.

suyara Official Website

3D Body Scanner Introduction Case Study

At Nishikawa CO.,LTD., they use the 3D body scanner as their proprietary digital measurement service, "N3D-body," to assist in suggesting bedding products. Please see the case study page for details.

Introduction of 3D Body Scanner at Nihonbashi Nishikawa Daimaru Shinsaibashi Store

Introduced 3D body scanner at Nihonbashi Nishikawa Matsuzakaya Nagoya store, sales of custom-made pillows surged to 40

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Consult BEEATS for space design and construction

BEEATS produces spaces that maximize "Customer Experience (CX)" from a marketing perspective. From retail stores such as apparel and cosmetics to offices and showrooms, we handle everything from planning and design to architectural design, interior/sign construction, and maintenance across diverse business types. In addition to total store production, we are also adept at producing eye-catching monuments and partial space productions centered on VMD (Visual Merchandising).

▶ Click here for details on our store interior construction and space design planning/design/construction services

Companies facing challenges with new store openings, renovations, space creation that enhances experience value, or space direction that brings out brand charm, please feel free to consult with us.