3D body scanner introduced at Nihombashi Nishikawa Matsuzakaya Nagoya Store, sales of custom-made pillows surge to 40

Measuring body data and proposing the optimal bedding for the customer

In July 2025, the long-established bedding specialty store "Nihombashi Nishikawa" opened a new store, "Nihombashi Nishikawa Matsuzakaya Nagoya Store," its first store in the Tokai area. The store has introduced a 3D body scanner that measures each customer's body type. Based on the measurement results, they propose the optimal bedding for each individual customer.

Introduction Overview

Usage method after introduction

At Nishikawa Co., Ltd., the 3D body scanner is utilized as a unique digital measurement service called "N 3D-body," which is used for making bedding proposals.

By linking the body data measured and analyzed by the 3D body scanner with the "Nishikawa Digital Smart Fitting System PI+MA PITTA," you can check your own body type line, pillow height, and mattress hardness guidelines.

Introduction effects

After the renewal opening that introduced a 3D body scanner, sales of custom-made pillows reached 40 units in about 1 week. Before the introduction, there were almost no sales results, but by making proposals through the measurement experience, customer interest increased, leading to definite results in a short period of time.

What is Nihombashi Nishikawa

Based in Nihombashi, Tokyo, "Nihombashi Nishikawa" is a long-established bedding specialty store that handles products from the bedding manufacturer "nishikawa" (Nishikawa Co., Ltd.). Based on "sleep solutions" that solve sleep problems, born from know-how cultivated over many years, they provide high-quality, high-function bedding, products that enrich life, and innovative services. They support the creation of vibrant facilities and organizations, realizing a healthy and rich society.

Nihombashi Nishikawa Official Site

Introduction track record in Tokyo, Saitama, Osaka, and Aichi

The same model of 3D body scanner introduced this time has also been introduced at the Nihombashi Nishikawa Main Store (COREDO Nihonbashi), Hiroo Plaza Store, Maruhiro Department Store Kawagoe Store, and Daimaru Shinsaibashi Store. As a result, it can now be experienced at 4 stores in Tokyo, Saitama, Osaka, and Aichi.

*Added (as of January 2026)
Regarding the service introduced on this page, BEEATS is currently not accepting new installations.