BEEATS is a highly flexible company that is easy to communicate with

SimilarWeb Japan K.K. is a pioneer company that provides digital intelligence. BEEATS also introduced Similarweb and uses it for promotional planning for various companies.

For exhibiting at the Japan IT Week, one of the largest DX/IT exhibitions in Japan, BEEATS was in charge of booth production. Today, BEEATS interviewed Mr. Shimizu, Marketing Strategy Specialist at SimilarWeb Japan K.K.

Marketing technology "Similarweb" used globally

BEEATS: Thank you for joining us today. First, please introduce yourselves.

Mr. Shintaro Shimizu (SimilarWeb Japan / hereinafter, Shimizu): Thank you as well. My name is Shimizu from SimilarWeb Japan. I am in charge of planning exhibitions as a marketing representative.

BEEATS: First, could you please introduce your service, Similarweb?

Shimizu: Yes, Similarweb is a marketing technology that allows for website analysis on a global scale. Developed at our headquarters in Israel, it is widely used not only in Japan but all over the world.

In a word, it is a "tool that understands the access status of competitors," but now rankings are divided by genre, and application status can be checked, so it is used by many customers beyond the framework of a Web marketing tool.

BEEATS: Actually, BEEATS has also been using Similarweb since April 2023.

In addition to utilizing it for proposals to clients, we understand opportunity, loss, superiority, and competitor keywords to reflect useful words in LPs and article content for the growth of our own services, leading to increased traffic.
The regular updates that evolve to be easier to use are very helpful.

With the 2024 update, things like backlink analysis and rank tracking, which used to be confirmed using other analysis tools, can now be quickly checked with Similarweb alone.
I think we are getting closer to a situation where we can complete Web marketing with Similarweb alone.

Shimizu: That is a truly happy comment. It is a textbook example of the use case we are currently selling, and I am very grateful.

BEEATS: Not at all. We look forward to future updates.

The high flexibility of BEEATS is the deciding factor for repeat orders

BEEATS: I would like to ask about this exhibition, but first, could you tell me the trigger for exhibiting?

Shimizu: Yes, our company's exhibition started in earnest in 2023. Now we have an exhibition plan 2-3 times every quarter, and we exhibit about 10 times a year.

When we started exhibiting, we didn't have know-how, so we hardly did any booth design or decoration. In fact, we only used the simple kits provided by the exhibition organizer.
As we got used to it and saw the designs of surrounding corporate booths, we gradually began to feel the need for design and decoration.

 BEEATS: At such a timing, BEEATS, having heard your issues, proposed an exhibition booth. We designed and planned it while considering the booth position and customer flow.

Shimizu: Yes, it was a very grateful proposal. To be honest, although we sometimes receive proposals from other companies, we continue to place orders with BEEATS.

 BEEATS: Thank you very much. Could you please tell us the reason why you continue to place orders with BEEATS?

Shimizu: Anyway, BEEATS is highly flexible. The sales representative tried to respond to our unreasonable requests, and even if we conveyed issues or objectives vaguely, they were able to prepare several patterns of proposals immediately. We recognize it as a very easy company to communicate with.

Exhibition booth emphasizing demonstration flow lines

 BEEATS: BEEATS supports various companies at nearly 100 exhibitions a year, so our strength is being able to provide diverse content such as fabrication, customer attraction, and video from our abundant track record.
Next, could you give us some comments on the operation side of BEEATS?

 Shimizu: Well, what we value is not only the number of lead customers acquired, but also firmly creating a flow line for demonstrations. Since BEEATS started being in charge of the design, our booth has been able to focus on demonstrations.

The booth structure, which is easy to enter from anywhere with three open sides, has very high satisfaction.

Expectations for content that can attract customers even with staff shortages in the future

BEEATS: What were the results of the exhibition?

Shimizu: Thanks to you, we are progressing at a high level toward our goals, so we would like to continue adding new gimmicks.

For example, as a challenge for this exhibition, when many visitors stopped by, there were times when all staff were occupied with customer service, resulting in a shortage of personnel for reaching out.
At such times, we would be happy to receive proposals for customer attraction content that allows people to stop even without staff reaching out, or installations with high visibility that can be seen from afar.

BEEATS: Please leave it to us. We will bring you new proposals. Thank you for your time today despite your busy schedule.

Shimizu: Thank you as well. We look forward to continuing to work with you.

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Please consult BEEATS regarding exhibition booths and exhibiting

Thank you for reading until the end.
BEEATS flexibly responds to diverse needs, including large-scale exhibitions, to produce attractive exhibition booths that make visitors want to stop by. We provide one-stop support, from planning, spatial design, and construction to booth operation management on the day, with an eye on achieving target KPIs. Including novelty production that boosts customer attraction, we will totally produce an exhibition space that accurately conveys the appeal of your company's products and services and creates sure business opportunities.

▶ Click here for details on our planning, space design, construction, and operation services for exhibition booths

Companies considering new exhibitions, booth decorations with high attraction effects, or booth operations aimed at achieving KPIs are welcome to consult us anytime.

We can also support the comprehensive production of business events, such as conferences and private shows held independently by your company.

▶ Click here for details on business event (conference/private show) planning, design, construction, and operation services