Digital Signage Use Cases | Thorough Explanation of Usage in Stores, Offices, and Commercial Facilities

"I want to introduce digital signage to my store or office, but I don't have a concrete image of how to use it effectively." "I want to know what kind of content other companies are delivering to achieve success."
There are many store operators and office general affairs or planning managers who harbor such concerns. Digital signage is not just a screen for playing videos. By optimizing how it is used according to the installation location, industry, and the purpose of "who you want to convey what to," it becomes a powerful tool that significantly contributes to increasing sales and improving operational efficiency.
In this article, we will thoroughly explain specific use cases for digital signage in stores (retail/dining), offices, and commercial facilities, along with tips on how to use it by objective and industry.

In retail stores like supermarkets, drugstores, apparel shops, and restaurants, digital signage plays an active role as a "powerful promotional tool" and as a "mechanism to make store operations efficient."

Use in Dining Establishments: Automatic Menu Switching Based on Time and Customer Demographic
For signage installed at the storefront or inside restaurants, it has become standard practice to automatically switch displayed menus depending on the time of day.
For example, during lunch time, you can play videos of hearty daily specials or set menus to encourage business people to visit. On the other hand, as dinner time approaches, it automatically switches to images of beer with a sizzling appeal, recommended dishes, and information on course menus. By appealing to the needs of the customer demographic based on the time of day in this way, you can expect an increase in store entry rates and higher average spending per customer.

Use in Retail Stores (Supermarkets, Apparel, etc.): Disseminating Seasonal Information and Simultaneous Distribution
For retail stores, the greatest strength is the ability to instantly display and switch between promotional videos for seasonal products, new arrivals, and time-limited sale information.

In the case of paper posters or POP, it takes a great deal of time and cost for design production, printing, delivery to each store, and replacement work by store staff. Also, mistakes like forgetting to remove them after a campaign ends are prone to occur. If you introduce digital signage, especially a cloud-based system, you can distribute content all at once to stores nationwide from the headquarters PC (management screen). Because it eliminates time lags in information delivery and significantly reduces the work burden on each store, it is a big advantage for multi-store companies troubled by labor shortages.

▶Click here for store digital signage use cases

While digital signage has a strong image as a promotional tool, utilization for the purposes of "information sharing," "spatial presentation," and "guidance" is rapidly progressing in offices and commercial facilities.

"Office signage" installed within an office (elevator halls, break rooms, work areas, etc.) functions as an internal information sharing tool.

Digitizing Internal Newsletters and Delivering Messages from the President
In today's environment where remote work and office work coexist, visually conveying company-wide messages and topics from various departments through videos and slides enhances employees' sense of belonging and engagement.

Real-time Display of Dashboards
By displaying progress graphs of sales targets for sales departments or accident-free days at factories in real-time, we aim to increase team motivation.

Unmanned Reception/Guest Welcome at Entrance
Displaying the visitor's company logo and welcome message on the display not only expresses hospitality but is also utilized as a smart unmanned reception system linked with internal telephones.

▶Click here for office/facility digital signage use cases

Please also refer to the following page for effective installation locations and operational systems for signage in office environments.

[Related Article] Signage Introduction to Offices! What is its effect?

In large shopping malls, department stores, hospitals, and public facilities, signage is indispensable for "delivering necessary information to necessary people precisely" in wide spaces.

Digital Information Board (Floor Map)
Adopting touch-panel signage, we provide route searches from the current location and multi-lingual floor guides.

Event Announcements and Digital POP
By broadcasting announcements of events held in plazas within the facility or advertisements for each tenant (digital POP), we increase the circulation of the entire facility.

Information Infrastructure for Emergencies
In the event of a disaster or emergency, operations can instantly switch from regular advertisement delivery to "evacuation guidance signage," contributing to ensuring the safety of visitors.

To succeed in introducing digital signage, it is most important to clarify "for what purpose (objective)" and "where (industry/location)" you will use it before choosing equipment. Let's organize the uses and find the method that suits your company.

Main Industries: Apparel, cosmetics, restaurants, supermarkets, car dealers, etc.
Specific usage
● Cognitive expansion through streaming brand movies for new products
● Arousal of buying interest by displaying countdowns for time sales and campaigns
● Encouraging store entry through sizzling cooking videos at restaurant fronts
● Coupon distribution linked to smartphone apps

Main Industries: General companies (offices), manufacturing (factories), logistics warehouses, call centers, etc.
Specific usage:
● Announcements of internal events, video distribution of business manuals
● Broadcasting of video messages from management
● Visualization of production line operation status and goal achievement rates
● Distribution of transportation delay information and weather forecasts (improving employee convenience)

Main Industries: Commercial facilities, hospitals/clinics, hotels, stations, banks, etc.
Specific usage:
● Real-time display of facility maps, waiting times, and congestion status
● Multi-lingual information
● High-quality spatial presentation using seasonal video in hotel lobbies and entrances

Comparing your company's own issues with these and identifying which use is most effective is the first step toward increasing cost-effectiveness.

[Related Article] What is digital signage? Thorough explanation from mechanism, types, merits to use cases in stores and events

Here, we introduce three case studies of companies that have actually implemented "Clomoni," a cloud-based digital signage service provided by BEEATS, and achieved significant results. (*Please refer to each case study page for figures and detailed initiatives.)

At the conveyor-belt sushi chain Kura Sushi, which has many stores nationwide, promotional materials like posters that differed for each store were converted into signage. By distributing content all at once from headquarters through a cloud-based distribution system, the promotion quality of all stores is standardized. At the same time, the time and effort spent by store staff on replacing a large number of posters every month has been significantly reduced, realizing an environment where they can concentrate on their primary customer service duties.

The Digital Agency has introduced Clomoni as an information sharing tool within their office. While realizing smooth and timely information delivery to staff, they are making the most of the advantages of the cloud type to centrally manage content from remote locations. Through an intuitive operation panel, they have built an operation scheme that minimizes the time and effort of the person in charge for update tasks.

Village Vanguard, which operates nationwide as a "bookstore where you can play," is famous for its handwritten POP that highlights the personality of store staff, but this has also been extended to digital. They distribute passionate video POP independently produced by store staff on store signage. By building a flow to centrally manage and approve such content with the headquarters' cloud-based distribution system, they have successfully achieved a balance between store originality (entertainment value) and company-wide brand management.

Digital signage is capable of limitless utilization depending on ideas and content, from promotional tools aimed at increasing sales in stores, to internal information sharing in offices, and guidance and spatial presentation in commercial facilities. First, clarify the objective of "who you want to convey what to, and how you want them to move," and finding the optimal usage for your company is the shortcut to success.
If you are worried about digital signage introduction, content production, or operation methods, such as "what size screen fits my store?" or "I want to stream internal newsletters but am anxious about the operation structure," please feel free to consult with us. BEEATS, which provides consistent support from planning and construction of digital signage to the provision of cloud-based distribution systems, will propose the optimal solution for your company.

▼ Turn your usage ideas into reality! Downloadable materials categorized by purpose (free)

I want to know about the implementation process, how to choose equipment, and basic things to check. Download the "First-Time Store Signage Installation Guide".

I want to see examples of its use in multiple stores, and specific scenarios for different locations and times of day. Download "Transforming Multi-Store Sales Promotion: A Guide to Utilizing Store Signage"

Q1. What are the merits of utilizing digital signage in stores?

A1. The points are the ability to switch menus according to time of day and customer demographics, and the ability to distribute seasonal information all at once. Unlike paper POP, it does not require the time and effort of replacement or delivery, and since content can be shared immediately from headquarters PCs to stores nationwide, it achieves both a reduction in store staff work burden and immediacy in promotions.

Q2. What are the effects of introducing digital signage in an office?

A2. It is effective for activating internal communication and improving business efficiency. It can be widely utilized for things like digitization of internal newsletters, improvement of engagement by broadcasting company-wide messages, motivation improvement by real-time display of sales progress, and even unmanned reception and guest welcome at entrances.

Q3. What are the uses for digital signage in commercial and public facilities?

A3. It is mainly utilized for information functions, event announcements, and as information infrastructure in emergencies. In addition to providing route searches via touch-panel floor maps, facility event announcements, and improved circulation through digital POP, it is possible to switch to evacuation guidance during disasters.

Q4. What kind of service is the cloud-type digital signage "Clomoni"?

A4. This is a cloud-based digital signage service that allows you to centrally manage monitors in stores and facilities nationwide from your computer. You can distribute content simultaneously from the headquarters' management screen, eliminating time lags in information delivery and significantly reducing the operational burden on each store.