The digitalization of POP at the sales promotion site is often a topic of conversation, but the use of digital signage is not limited to stores.
In recent years, what is gaining high needs is "office signage".
The uses of office signage are diverse, such as internal information sharing and information display for customers.
In this article, we will introduce the benefits and usage examples that can be expected by introducing digital signage to offices, factories, facility backyards, etc.
The environment surrounding offices is changing significantly due to factors such as "Work Style Reform" and the spread of telework in the wake of the COVID-19 pandemic. Amidst this, the dilution of communication between employees has emerged as a challenge.
It is not easy to prevent oversights in information sharing and maintain a common understanding when attendance frequency varies.
Previously, telephones, emails, and bulletin boards were the primary means, but recently, office signage is attracting attention as a more efficient means of information transmission.
By installing digital signage in shared spaces such as entrances and break areas, you can improve information sharing and operational efficiency.
Office signage can be installed in places such as the following.
● Reception/Entrance
● Elevator hall
● Inside the office
● Meeting room
● Warehouse
● Break room
● Employee cafeteria
Now, let's introduce 6 specific benefits of installing signage in an office.
It is difficult to convey necessary information to various employees at the necessary timing, and even if you send it via email or shared chat, for employees who have massive amounts of emails and contacts coming and going daily, the judgment of whether it is information that needs to be read is left to the recipient.
As a result, there is a possibility that omissions will occur in information transmission.
By installing office signage and repeatedly broadcasting information you want employees to be aware of, you can ensure that everyone in the office receives the same information multiple times without oversight.
Repeatedly flowing information every day leads to awareness among employees. For example, office signage is effective for disseminating content that you want to permeate employee awareness, such as notices and contact regarding document submission deadlines.
Earlier, I introduced the use of disseminating information to employees without omission, but what is effective as content to distribute is not limited to notices and messages.
For example, by displaying the date, time, and content of internal events, streaming self-introductions of new employees or footage of company events, and distributing content that can trigger conversations between employees, you can also create opportunities for communication. Relaxing content that is not directly related to business is also useful for promoting interaction between employees.
The third benefit is that it can be used to introduce your company to external parties. The office entrance or reception is the first touchpoint with visiting customers and business partners. By utilizing digital signage there, you can effectively communicate information and build your brand.
If you broadcast the company history, business overview, or product introductions, you can use the waiting time to deepen their understanding of the company. Also, it is useful for guidance to the visiting department by broadcasting a floor map.
With office signage, you can share information even with staff working in factories, warehouses, or similar environments who are not provided with company computers.
Replacing posters and printing costs are also eliminated, and another benefit is that they are easy to catch the eye.
You can also deliver information in real time during disasters and emergencies such as typhoons and earthquakes. It is useful for providing prompt information not only to employees who are at the office, but also to visiting customers, leading to ensuring safety.
Office signage is also effective for alerting employees.
If you share information related to alerts or complaints via signage, it will always be in sight, which will increase employee awareness and contribute to the prevention of problems.
Now, let's look at the expected effects of introducing office signage by department.
Management
Repeatedly broadcast messages from leadership to instill the philosophy and policies.
General Affairs Department
Contributes to increasing survey response rates and health check attendance rates.
Planning/Sales Department
Improved proposal quality through sharing of success stories and product information.
Development/Manufacturing Department
Speedy response is possible by sharing on-site issues and improvement measures.
Entire Company
Communication is vitalized by content transmission by employees, such as recommended lunch information.
You can flexibly address the unique information sharing challenges of each department through signage. A major appeal of office signage is that it reinforces company-wide coordination while also leading to problem-solving within individual departments.
I have explained the benefits and expected effects of introducing signage to the office, but a concern when considering actual introduction is how content is distributed to the signage. Signage is broadly divided into the following two types.
● Standalone Type
This is a type that inserts a USB memory or SD card into the signage (display) and plays the same video data etc. periodically and repeatedly. Standalone signage is suitable for sharing information that "does not require flexibility".
◆ Merit: No internet environment required, so you can use it just by installing it.
◆ Disadvantage: Requires manual work for every update and is not suitable for managing multiple units.
● Cloud Type
This type performs content distribution and management via the Internet. Cloud-based signage is suitable for sharing information you want to convey in real time, such as sales flash reports or meeting room availability.
◆ Benefit: Batch distribution to multiple locations and real-time updates are possible.
◆ Demerit: Internet connection required.
Now that telework has become widespread, considering that downloading content onto a USB or SD card and going into the office to plug it into the signage is a very cumbersome task,
Could it be said that cloud-based digital signage is suitable for signage used in the office?
Among the many cloud-type signage systems, the one we recommend for office use is "Clomoni".
The cloud-based digital signage "Clomoni" completes installation with simple initial work: just connect it to the signage with an HDMI cable at the time of installation. By moving signage to the cloud, content distribution can be performed from your home PC, so you can work without issues even during telework.
As of March 2025, "Clomoni" has been implemented in approximately 200 companies and is being used as office signage regardless of industry or scale.
【Case Study 1】 Digital Agency
We introduced the cloud-based digital signage "Clomoni" to the signage for staff installed in the elevator hall of the Digital Agency main building.
■ Background of implementation
Digital Agency, which previously operated office signage offline, considered switching to online management (cloud management) for the purpose of efficiency in content updates, and adopted "Clomoni", which allows for easy cloud management with simple operations.
Please click the link to the interview case study page below for details.
【Case Study 2】 Osaka Gas Marketing Co., Ltd.
Osaka Gas Marketing Co., Ltd., which is responsible for marketing operations to deliver Osaka Gas energy and services to general household customers.
They introduced Clomoni in offices at 2 locations: the Keiji Office (Kyoto and Shiga area) and the Northeast Office (Takatsuki, Fuse, and Nara area).
■ Points from consideration to implementation to post-implementation
・Implementation track record and advice on usage were the deciding factors
・Effective utilization from information dissemination that requires certain notification to seminar announcements and horoscopes
・For vitalizing internal communication that tends to become thin
・Superiors also evaluated cost and convenience
Please click the link to the interview case study page below for details.
[Case Study 3] Tokyo Yakult Sales Co., Ltd.
Tokyo Yakult Sales Co., Ltd. develops the business of selling dairy lactic acid bacteria drinks, fermented milk, and soft drinks.
We implemented Clomoni as internal signage in the 132 sales centers of the home delivery business department that delivers products directly to customers.
■ Points from consideration to implementation to post-implementation
・Considering cloud monitors for internal information dissemination
・Decided on "Clomoni" after considering 4 companies based on cost and signage arrangement
・Realizing the unique effects of signage videos
Please click the link to the interview case study page below for details.
▼ Many more examples! "Clomoni" recommended for cloud-based office signage
In the midst of the diversification of work styles such as telework and free address, "office signage" is attracting attention as an effective means to solve issues of information sharing and internal communication in companies.
Information that could not be fully conveyed through paper notices or emails can be delivered to all employees in real-time and reliably by using office signage. In addition, highly visible digital displays are also very effective for ensuring awareness and reinforcing mindsets.
Furthermore, with cloud-based office signage, information can be managed collectively across multiple locations, factories, stores, etc., leading to improved operational efficiency.
"Clomoni", equipped with ease of use and flexibility, is a reassuring option for companies considering the introduction of office signage, with both ease of introduction and a proven track record.
If you are considering introducing office signage, please feel free to contact us first.
Q1. What is office signage?
A1. Office signage refers to digital signage installed in shared spaces such as office entrances and break rooms to share information with employees and provide guidance to visitors. As work styles become more diverse, it is attracting attention as a means to vitalize communication and improve operational efficiency.
Q2. What are the benefits of installing digital signage in an office?
A2. There are six main benefits: (1) preventing information leakage and raising awareness, (2) vitalizing internal communication, (3) introducing the company to visitors, (4) providing information to staff without computers, (5) rapid emergency information sharing during disasters, and (6) use in trouble prevention and alerts.
Q3. What type of signage is suitable for an office?
A3. For office signage, a cloud-based type that allows content distribution and management via the Internet is suitable. This is because it enables batch distribution to multiple locations and real-time updates, and updating can be done easily from a home computer even in a telework environment.
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