Trends

TrendsOctober 22, 2026What are Nostalgia Toys? Explaining the latest toy trends and their differences from kidults

TrendOctober 06, 2026What are Mejirushi Accessories? Why are they popular? Explaining the reasons for the trend and corporate usage examples

TrendSeptember 7, 2026More "Casual Daily Life" than "Insta-worthy"? Reasons Why Setlog is Spreading Among Young People

TrendAugust 6, 2026What is "Effortless"? A Value System of "Not Trying Too Hard"

TrendJune 09, 2026Are Tamagotchi and Monchhichi popular with Gen Z? The reason for being attracted to Showa/Heisei characters

TrendsMarch 31, 2026Beyond "Korean-style." Why Korean brands became Japan's "New Normal" and the latest pop-up cases

TrendMarch 23, 2026What is "Kidult"? - The psychology of adults with a childlike heart behind the trend, for marketing

TrendFebruary 26, 2026A massive market! Trading cards. Why are they being chosen for business promotions and PR now?

TrendFebruary 26, 20262026 Trend: How "Well-being x Personalization" is Changing Product Strategy