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BEEATS CO.,LTD. (President & Representative Director: Matahiro Kashiwagi, Chuo-ku, Osaka, Osaka Prefecture; hereinafter "BEEATS"), which co-creates brand experiences in the retail sector, will begin offering a package to support Japanese companies aiming to enter the Korean market with one-stop support for "property acquisition, space design, construction, marketing, and operation" for pop-up stores in areas such as Seoul's Seongsu area.
▼ Click here for details on the "Korean Pop-up Store Entry Support Package"
BEEATS has supported many pop-up store developments for Korean brands aiming to enter the Japanese market. In that process, we have seen an increase in specific consultations regarding the entry of Japanese brands into South Korea, which has led us to build a highly effective support system.
Specifically, in 2024, we signed a business alliance with "World Mode Holdings Co., Ltd. (WMH)," which provides solutions specialized in the fashion and beauty industry. Furthermore, in April 2026, we signed strategic business alliances with "Leferi," one of South Korea's largest beauty MCNs, and "ALX Design," a company specializing in spatial design.
By building a powerful network with partner companies that have high expertise in their respective Japanese and Korean domains, BEEATS has realized a structure where it can produce the entire project process in one stop. We provide highly effective entry support, completing everything from property acquisition to store operations with meticulous direction based on Japanese standards.
In this package, professionals in each field cooperate to comprehensively support the resolution of practical issues in overseas expansion. BEEATS, as the Japanese contact point, collaborates with specialized partners in each field to oversee all processes (project management).
1. [Overall Oversight/Project Management] BEEATS
Responsible for the design of the entire project, as well as progress and quality control. We stand between Japanese and Korean partners to support smooth project execution based on Japanese-standard quality management.
2. [Property Acquisition/Space Design/Construction] ALX Design
Utilizing our track record of handling flagship stores that symbolize K-beauty, such as "AMUSE" and "TIRTIR," we handle everything from securing the optimal property in the Seongsu area to building a space optimized for local trends.
3. [Promotion/Customer Attraction] Leferi
As one of South Korea's largest MCNs with over 1,000 creators, we support marketing that reaches local users directly, from creating buzz on social media to driving traffic to stores. We can also handle local promotions such as OOH.
4. [Store Operation/Human Resources Support] WMH
In charge of recruiting, training, and store management of sales staff on site. We provide a highly effective store management system that respects the brand's worldview.
※In this package, we will individually build a cooperation system with the optimal local partner companies, including the partners mentioned above, according to the characteristics and scale of the project.
As a precedent for this package, we supported the first-ever pop-up store in South Korea for the apparel brand "MOUSSY" developed by Baroque Japan Limited (held in March 2026 at The Hyundai Seoul, Hyundai Department Store).
This pop-up was implemented as a collaboration project with the local brand "INSILENCE" under the planning and coordination of BEEATS. VISUAL MERCHANDISING STUDIO, a group company of WMH with whom we have a business alliance, was in charge of visual merchandising (VM), and BEEATS took care of everything from the concretization of the design to the overall progress management of the construction, as well as local marketing.
By managing in accordance with local business practices and construction environments, we precisely embodied the brand's worldview in a Seoul trend hub.
■ Pop-up Store Support Track Record
We have handled numerous pop-up store productions, primarily in the apparel and cosmetics industries, including support for Korean brands entering Japan.
https://www.beeats.co.jp/case_study_cat_service/popup-store-event
Through this package, BEEATS will strengthen its support system so that Japanese companies can shape brand experiences that match local business environments and trends in the Korean market. With the "MOUSSY" case as our first step, we will continue to embody store experiences that resonate with the hearts of local users across a wide range of genres, not just apparel, including cosmetics and lifestyle. We will work closely with Japanese and Korean partner companies to support practical work as a reliable partner for companies considering entry, and we will spread the value of Japanese brands to the world.
In conjunction with the provision of this package, we are planning to publish a joint research report by BEEATS and WMH soon. In the rapidly changing Korean market, we will introduce in detail the spatial expressions that are currently attracting attention, mainly in the Seongsu area, and the latest store design trends in Seoul.
※Details will be published from time to time on the service page below.
Korean Pop-up Store Entry Support Service Page
https://www.beeats.co.jp/service/korea-popup-store/
About World Mode Holdings Co., Ltd.
A group providing various solutions specialized for the fashion and beauty industry, including personnel, digital marketing, and store operation agency services. With 7 domestic operating companies including iDA, BRUSH, AIAD, AIAD LAB, Four Ambition, VISUAL MERCHANDISING STUDIO, and Futaba Tsushinsha, as well as overseas offices in Singapore, Australia, Taiwan, Vietnam, and Malaysia, we provide highly effective solutions according to the issues of our client companies through the synergy of our highly specialized companies.
URL: https://worldmode.com/jp/
About Leferi
Established in 2013, Leferi is one of South Korea's largest MCNs (Multi-Channel Network: an organization that bundles influencers and integrates everything from content production to marketing) specialized in the beauty and lifestyle field. It is a beauty influencer business group that possesses over 1,000 top creators, including "Leo J Makeup" with 1.45 million subscribers, and is equipped with a value chain that integrates everything from creator management to digital marketing, commerce, and global event planning.
URL: https://www.leferi.co.kr/
About ALX Design
ALX Design is a subsidiary of Leferi and is a spatial creative company that has been in charge of the design of flagship stores and pop-up store spaces for top brands representing the Korean beauty industry, such as "AMUSE" and "TIRTIR."
URL: https://www.alxdesign.kr/
BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.
Trade Name: BEEATS CO.,LTD.
Location: Kitahama Chuo Bldg., 2-2-22 Kitahama, Chuo-ku, Osaka, Japan
Capital: 10 million yen
Established: April 1977
URL: https://www.beeats.co.jp/
Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems
Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda
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