We gave a marketing lecture at Kanagawa University

On Tuesday, December 9, 2025, Mr. Sawajiri, our CFO, Managing Executive Officer / General Manager of Management Administration, and Mr. Nishimura, Executive Officer / General Manager of Business Development, gave a marketing lecture at the Nakami Seminar, Department of International Management, Faculty of Business Administration, Kanagawa University.

In the lecture, we explained the thinking behind promotion planning and market trends in the K-Fashion/Beauty domain from a practical perspective. We also introduced how to grasp the market environment, design customer issues, and perspectives in planning, using projects that BEEATS has handled as examples.

In the Q&A session after the lecture, many questions were asked by the students, making it a time to feel their high level of interest in the field of marketing.

BEEATS will continue to value opportunities related to places of learning and share knowledge based on practical experience.

You can see the project cases that BEEATS has worked on so far from the page below.