BEEATS CO.,LTD. produces its first TV commercial in its 49th year of business

Visualizing brand experiences that deliver "!" to end users in the retail sector

BEEATS CO.,LTD. (Head office: Chuo-ku, Osaka; Representative Director and President: Matuhiro Kashiwagi; hereinafter "BEEATS") has produced its first corporate brand commercial in its 49th year of business and released it on YouTube on Wednesday, August 27, 2025.
This commercial was planned and led by two young planners in their second year at the company.
Starting Friday, September 5, 2025, we plan to air it on television during the Fukuoka SoftBank Hawks game broadcast on TOKYO MX, and we plan to release it sequentially on our corporate website, recruitment page, and various social media platforms in the future.

▼Watch the video here

Background of the production of our first corporate brand commercial

In 2024, BEEATS refreshed its corporate mission to "Co-create customer experiences in the retail domain."
This mission clearly demonstrates our stance of creating new value together with client companies at contact points with consumers, such as sales floors and stores.

This corporate brand commercial was planned as an initiative to communicate this new mission both inside and outside the company.
Additionally, it is intended to re-broadcast our company's brand and values at this timing, as we approach our 50th anniversary.

Production members and project details

The planning and production of the commercial were led by two young planners in their second year at the company.
The two, who are usually involved in promotional measures for clients, took the theme of "how to convey our own company" seriously, and handled everything from concept design and storyboard production to meetings with the production company.
Their flexible ideas and life-sized perspective, unique to young employees, led to a tone that honestly reflects the "now" of the company called BEEATS.

Visualizing the passion behind the "!"

The BEEATS logo embodies the desire to create an "!" between one person (i) and another (i).
For this commercial, we adopted that "!" as a visual motif. We used 3DCG to express how products appear when "!" rains down on a shopping cart, moving the heart and triggering a purchasing action.

Commercial overview

Title: "Giving the world a '!'" (15 seconds)
Broadcast dates: September 5 (Fri), September 11 (Thu), September 13 (Sat), September 17 (Wed), September 22 (Mon), 2025
Broadcast area: Kanto region
Channel: TOKYO MX (during the Fukuoka SoftBank Hawks game broadcast)
Platforms: YouTube, corporate website, recruitment site, etc.

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda

Press release PDF is here