BEEATS CO.,LTD. Enters Business Alliance with CROSBY STUDIOS, Gaining Attention for Collaboration with Global Brands

Co-creating New Store Spaces as a Partner in the Japanese Market

BEEATS CO.,LTD. (President and Representative Director: Matahiro Kashiwagi, Chuo-ku, Osaka, Osaka Prefecture; hereinafter "BEEATS"), which co-creates brand experiences in the retail domain, announces that it has concluded a business alliance agreement with the interior architecture and design firm CROSBY STUDIOS (Representative: Harry Nuriev, New York City, USA / Paris, France; hereinafter "CROSBY STUDIOS"). CROSBY STUDIOS is a creative studio that has worked on space design for "JIMMY CHOO" stores and has attracted attention for its collaborations with global brands such as "BALENCIAGA" and "NIKE".

CROSBY STUDIOS is a creative studio based in New York and Paris, handling various projects such as immersive space design, virtual installations, public space design, and object design.

Through this alliance, we will fuse BEEATS' abundant marketing and construction expertise with CROSBY STUDIOS' creative ideas and design power to create stores with innovative spatial design. As CROSBY STUDIOS' business partner in the Japanese market, BEEATS will continue to promote new projects in close cooperation.

CROSBY STUDIOS Case Study Introduction Page URL
https://www.beeats.co.jp/service/construction/crosby-studios-works /

BEEATS store construction case study page URL
https://www.beeats.co.jp/case_study_cat_service/construction/

About CROSBY STUDIOS

CROSBY STUDIOS is a creative studio led by designer Harry Nuriev. Named a "pioneer of global minimalism" by The New York Times Magazine, Harry Nuriev collaborates with prestigious global brands such as "BALENCIAGA" and "NIKE," continuing to propose innovative perspectives.

Company Name: CROSBY STUDIOS LLC
Representative: Harry Nuriev
Location: New York City, USA / Paris, France
Business Description: Store design and planning
URL: https://crosbystudios.com/

[Comment from BEEATS President Matahiro Kashiwagi]

From the perspective of materials, focusing on sustainability has become common in Japan as well. However, I feel that clearly visualizing sustainability and, furthermore, incorporating that concept into art and store design is still lagging behind in Japan.

I believe that the creativity of Mr. Harry Nuriev of CROSBY STUDIOS will bring a new sensibility to store expansion in Japan. I would be very happy if we could create sustainable innovation in stores for various brands in Japan together with CROSBY STUDIOS.

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda

Press release PDF is here