BEEATS CO.,LTD. to exhibit at NRF2025, one of the world's largest retail industry exhibitions

Proposing the potential of high-performance 3D body scanners

BEEATS CO.,LTD. (Representative Director: Matahiro Kashiwagi, Chuo-ku, Osaka, hereinafter "BEEATS") will exhibit at the "NRF2025 Innovators Showcase" (hereinafter, NRF2025 Innovators Showcase) during "NRF^* 2025: Retail’s Big Show" (hereinafter, NRF2025), one of the world's largest retail industry exhibitions hosted by the National Retail Federation, for 3 days from January 12 (Sun) to January 14 (Tue), 2025, held at the Jacob K. Javits Convention Center in New York, USA.

*NRF (National Retail Federation)

What is the "NRF2025 Innovators Showcase"?

The "NRF2025 Innovators Showcase" is an exhibition that will be held for the first time in 2025 as an evolution of the "NRF Innovation Lab" which started in 2017. It specializes in the most cutting-edge retail technology within NRF, introducing innovative technologies that contribute to solving problems in the retail industry, such as AI, AR, and robotics. It is an important and high-profile event for the retail industry.

Exhibiting under the theme "3D Body Scanners Create UX^* in Stores with Advancing Unmanned and Labor-Saving Operations"

Since September 2023, BEEATS has formed a business alliance with iBODY JAPAN Co., Ltd. (hereinafter "iBODY JAPAN") and is promoting the provision of new customer experiences in offline stores using the "iBODY" 3D body scanner developed by the company.
At the BEEATS booth (Booth Number: 8118) at this "NRF 2025 Innovators Showcase," we will exhibit the 3D body scanners "iBODY 2" and "iBODY X," which create new customer experiences in the fields of digital healthcare and digital twin^*, under the theme of "3D Body Scanners Create UX for Stores Advancing Toward Unmanned and Labor-Saving Operations."

*UX: Abbreviation for User Experience
*Digital Twin: A technology that reproduces data collected from the real world on a computer as if it were a twin

Background and Outlook

Given today's health-conscious challenges, healthcare-related technologies are heading toward the era of data health.
Meanwhile, retail storefronts are seeing progress in labor-saving, and the provision of experiential value through customer service is becoming limited.
Under these circumstances, we believe that new customer experiences through 3D body scanners will resonate with the retail industry. BEEATS will contribute to the innovation of customer experiences in the retail industry by utilizing cutting-edge 3D body scanner technology.

What are the "iBODY 2" and "iBODY X" 3D body scanners?

This is a 3D body scanner provided by iBODY JAPAN. The high-performance "iBODY 2" body scanner, which utilizes the core system of the National Institute of Advanced Industrial Science and Technology (AIST), uses 12 cameras to acquire 1.5 million points of point cloud data and generates high-precision 3D body data in just 30 seconds. Personal advice based on the measured body data (posture and distortion status) is provided through a dedicated app, and it is expected to be utilized in the digital healthcare field.

Also, the "iBODY X," scheduled to be released soon, generates high-definition full-color human digital twins^* with 96 cameras, enabling the reproduction of the human body in virtual space. Human digital twins have high compatibility with various fields such as gaming, the metaverse, and entertainment, expanding the possibilities of new creative value.

3D Body Scanner Service Page: https://www.beeats.co.jp/service/omo_solution/3dbodyscanner/

Exhibition Overview

Name: NRF2025 Innovators Showcase
Dates: January 12 (Sun) - 14 (Tue), 2025
Venue: Jacob K. Javits Convention Center
BEEATS Booth: 8118
Official Website: https://nrfbigshow.nrf.com/expo/innovators

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda

Press release PDF is here