BEEATS enters into a business alliance with REGALI, which develops and deploys a customer experience improvement platform

(From left) BEEATS President and Representative Director Kashiwagi, REGALI President and Representative Director Inada

Started joint development of UGC signage aiming to improve conversion (patent pending)

BEEATS CO.,LTD. (President and Representative Director: Matahiro Kashiwagi, Chuo-ku, Osaka, hereinafter "BEEATS"), which develops the cloud-based digital signage "OMO Clomoni" (hereinafter "Clomoni"), has partnered with REGALI, Inc. (President and Representative Director: Koichiro Inada, Shibuya-ku, Tokyo, hereinafter "REGALI") to begin the joint development of a new digital signage system, "UGC^* Clomoni," and will further accelerate the currently ongoing PoC (Proof of Concept). In addition, the technology related to this UGC signage is currently patent pending.

*UGC (User Generated Content)

What is the UGC signage "UGC Clomoni"

"UGC Clomoni" is a signage service that automatically collects user-generated content (UGC), such as product reviews and video SNS posts, and distributes it to in-store signage. By utilizing UGC, we aim to promote consumer purchasing behavior and improve in-store CV (conversion). This service constructs a mechanism to automatically collect UGC utilizing the technology of REGALI's EC site customer experience improvement platform "LEEEP," and is scheduled for market introduction in 2025.

Development background: Aiming for signage that boosts in-store purchases

Digital signage plays an important role in in-store advertising and promotional activities, but there are still issues with effective content production. On the other hand, focusing on the fact that UGC, such as consumer reviews and SNS posts, contributes to CV improvement on EC sites, BEEATS worked on the development of "UGC Clomoni" to utilize the effects of UGC in real stores as well. Through this service, we aim to realize new promotional methods by utilizing EC site reviews and SNS user content in stores.

Joint development of "UGC Clomoni" aiming to improve in-store CV

"UGC Clomoni" is a mechanism that automatically aggregates user posts and staff posts on EC sites and SNS, and distributes them to signage installed in stores by setting distribution schedules, etc., with "Clomoni." In addition to reviews and images, it is possible to include videos in the distributed content. In addition, the review screen is being designed so that it can be customized for each product and company. For this automatic aggregation function, we are utilizing the technology of REGALI's "LEEEP," and BEEATS and REGALI are jointly developing it toward the realization of new purchasing promotion functions.

Creation of a new in-store experience that combines the technical capabilities and expertise of two companies

Through this business alliance, REGALI's advanced platform technology and BEEATS' abundant know-how regarding in-store promotion and signage utilization will be fused to realize the provision of more effective signage services. By utilizing the technical capabilities and knowledge possessed by both companies, we aim to solve problems in corporate promotional activities and create new in-store experiences. We will continue to provide new value that fuses online and offline by maximizing the promotional power of UGC.

UGC Clomoni service page: https://www.beeats.co.jp/service/omo_solution/ugc_clomoni/

What is Clomoni

As a cloud-based digital signage system that can be introduced at a low price, Clomoni is used by approximately 7,000 screens/200 customer companies, mainly in retail, distribution, restaurants, leisure facilities, and offices (as of September 2024).
You can freely manage multiple monitors in multiple locations from your personal computer, reducing the burden by centrally managing content updates and distribution switching from a remote location, which was previously done manually. In addition, since it is possible to instantly switch content according to time, day of the week, weather, etc., you can provide information to customers in a timely manner.

Service Page: https://www.beeats.co.jp/service/omo_solution/clomoni/

What is LEEEP

LEEEP is a customer experience improvement platform for EC sites that allows you to easily post content such as UGC and videos on your EC site. By enriching the content of your EC site, you can improve trust and satisfaction in products, which can lead to supporting purchases.
It has been introduced to over 1,000 sites and is used by EC sites of various genres.

Service page: https://leeep.jp/

[Comment from Koichiro Inada, President and Representative Director of REGALI]

REGALI has been supporting the improvement of customer experience on many EC sites through LEEEP under the mission of "evolving retail through the power of technology."
Through this collaboration with BEEATS, we believe that by utilizing UGC not only on EC sites but also in stores, we can realize improvements in experience at even more diverse customer touchpoints. We hope that "UGC Clomoni" will fuse online and offline to bring new purchasing experiences to more customers.
In addition, we look forward to contributing to further innovation in the entire retail industry through this effort.

■ About REGALI

Trade name: REGALI, Inc.
Representative: Koichiro Inada
Location: 403 Nanpeidai Bellwood, 12-6 Nanpeidai-cho, Shibuya-ku, Tokyo
Established: September, 2017
Capital: 100 million yen
Business description: (1) Development and operation of the shopping SNS "PARTE"
(2) Development and operation of "LEEEP," a customer experience improvement platform utilizing UGC and video
URL: https://regali.co.jp/

[Comment from BEEATS President Matahiro Kashiwagi]

Since the time of my previous retail company, I have been trying and failing at how EC businesses and real stores should cooperate. As a result of considering "NEXT Signage" that only BEEATS, which has the digital signage "Clomoni" that has been developed since the COVID-19 pandemic and used by approximately 200 retailers, can do, a concept was born to utilize UGC—videos and reviews that contribute most to increasing EC sales—for increasing sales in real stores.
By collaborating with REGALI, which possesses the EC customer experience improvement platform "LEEEP," I hope we can create digital signage that realizes sales increases, and by extension, "selling retail media."

■ About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda

Press release PDF is here