BEEATS CO.,LTD. Enters Business Alliance with VitaNet Co., Ltd., Developer of Next-Generation Personal Authentication Service

Matahiro Kashiwagi, Representative Director and President of BEEATS (left), and Mr. Takeo Yamada, Representative Director of VitaNet Japan (right)

Evolving "OMO Clomoni" into Frictionless Signage

BEEATS CO.,LTD. (Representative Director and President: Matahiro Kashiwagi, Chuo-ku, Osaka, hereinafter "BEEATS") and VitaNet Japan Co., Ltd. (Representative Director: Takeo Yamada, Minato-ku, Tokyo, hereinafter "VitaNet") announce that they have concluded a business alliance agreement in April 2024. Through this alliance, we will proceed with the development of new services by linking VitaNet's next-generation personal authentication service "VitaNet CloudAuth" with BEEATS's cloud-based digital signage service "OMO Clomoni".

What is VitaNet CloudAuth

https://www.vita.net/jp/technology/

VitaNet's VitaNet CloudAuth (hereinafter "CloudAuth") allows users to automatically authenticate who has visited a store via official apps of commercial facilities, etc., and check in to the store empty-handed.
Through this transformation of turning customer contact points into the "moment of entering the store," we realize the unification of store and EC site purchasing behavior, which was previously difficult, and contribute to the improvement of customer attraction and repeat visits, as well as sales expansion for official apps.

Evolving Digital Signage

At BEEATS, by utilizing personal authentication in cooperation with CloudAuth, we will evolve OMO Clomoni into frictionless digital signage centered on labor-saving and personalization, and expand the benefits provided by digital signage.

① Labor-saving
Reduction of staff and equipment previously required for operations involving personal authentication

② Personalization
Displaying information tailored individually to the signage by reading customer information held by the facility app

BEEATS and VitaNet will proceed with a PoC (Proof of Concept, validation prior to entering prototype development) regarding app linkage and operation in commercial facilities.

【OMO Clomoni Website】
https://www.beeats.co.jp/service/omo_solution/clomoni/

Comment from Mr. Takeo Yamada, Representative Director of VitaNet

The development of new services that revolutionize customer experience through collaboration with BEEATS is a groundbreaking step toward our goal of improving customer satisfaction through the linkage of real commercial facilities and apps. We expect this to be an important step toward evolving into a new era of personalization tailored to individual customers of commercial facilities while striving for operational efficiency.

About VitaNet

Trade Name: VitaNet Japan Co., Ltd.
Address: 802 Toho Estate, 7-21-17 Roppongi, Minato-ku, Tokyo 106-0032
Establishment: February 2016
URL: https://www.vita.net/jp/
Business Description: Development and sales of CloudAuth

Comment from Matahiro Kashiwagi, Representative Director and President of BEEATS

While personalization is advancing online, we expect to be able to transform the customer experience in physical stores, which has been difficult to progress, through collaboration with VitaNet's CloudAuth. Through this business alliance, we intend to evolve OMO Clomoni into digital signage that not only displays information but also realizes a brand experience customized for each customer.

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:

・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Formulation and development of overseas marketing strategies
・Digital content and video production
・Development and operation of events, exhibitions, and press releases
・Campaign planning and operation
・WEB marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda

Press release PDF is here