BEEATS forms a business alliance with iBODY JAPAN, a developer of 3D body scanners

iBODY JAPAN President Kazuto Hayashi (right) and BEEATS President Matahiro Kashiwagi (left)

Providing a new in-store experience with body scanners

In September 2023, BEEATS CO.,LTD. (President and Representative Director: Matahiro Kashiwagi; Chuo-ku, Osaka; hereinafter "BEEATS") and iBODY JAPAN Inc. (President and Representative Director: Kazuto Hayashi; Chiyoda-ku, Tokyo; hereinafter "iBODY JAPAN") decided to enter into a business alliance to provide new customer experiences in offline stores using the 3D body scanner "i-body" developed by iBODY JAPAN. By utilizing body scanners, we will discover new service possibilities for companies and stores and create brand experiences.

3D Body Scanner Website
https://www.beeats.co.jp/service/omo_solution/3dbodyscanner/

3D measurement with the high-precision 3D body scanner "i-body". We introduce three services (fitness, fashion, and metaverse) that utilize the acquired body data. You can also check details such as the measurement performance of "i-body".

iBODY JAPAN's body scanner "i-body" is a system that fuses a 3D body scanner that acquires body shape data at 1.2 million measurement points utilizing the core system of the National Institute of Advanced Industrial Science and Technology, and a body composition monitor that measures body fat and muscle mass. Because it can acquire and visualize body data with high precision, it is possible to provide a personalized experience to customers whose body data has been measured.

BEEATS, which provides one-stop design, planning, and construction of sales floors with high customer attraction and sales effects, will support the creation of the best spaces for body scanner experiences in physical stores in various industries, and by linking body data online, we aim to provide new shopping experiences tailored to each individual customer, regardless of whether they are offline or online, and improve brand experiences.

Comment from Kazuto Hayashi, President and Representative Director of iBODY JAPAN

I am very happy to have formed a partnership with BEEATS. Our scanner instantly acquires body data and forms an accurate avatar. I am excited to fuse digital body data into the post-COVID store field and spread groundbreaking solutions for apparel and fitness.

About iBODY JAPAN

Trade Name: iBODY JAPAN Inc.
Address: 4F Maekawa Kudan Building, 2-3-7 Kudan-kita, Chiyoda-ku, Tokyo
Established: June 2010
URL: https://www.i-body.co.jp/
Business Description: Planning, development, and sales of 3D body scanners

Comment from Matahiro Kashiwagi, Representative Director and President of BEEATS

After the wave of OMO^* and the three years of twists and turns caused by COVID, I feel that new value for physical stores (offline) has been born. Anywhere commerce, which can be realized with customers at the center, is also personalization that can only be achieved with active customer data. I am convinced that iBODY JAPAN's body scanner will solve the issues of cost and security that have been a long-standing challenge, and become the core of an OMO strategy for stores that can maximize the value of that data. I hope to create value from the OMO data that is valuable to our customers through our efforts with iBODY JAPAN and body data.

*OMO: Abbreviation for Online Merges with Offline. A term referring to a marketing concept that fuses online and offline.

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:

・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Formulation and development of overseas marketing strategies
・Digital content and video production
・Development and operation of events, exhibitions, and press releases
・Campaign planning and operation
・WEB marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda

Press release PDF is here