BEEATS CO.,LTD. Enters into Strategic Business Alliance with Korean Mediquitous Co. Ltd., Operator of "nugu," Popular with Gen Z

Mediquitous Representative Mr. Lee Doojin (right) and BEEATS President Matahiro Kashiwagi (left) at the basic agreement signing ceremony

BEEATS also in charge of store construction for the first flagship store of the fashion EC platform "nugu" in Japan

BEEATS CO.,LTD. (President and Representative Director: Matahiro Kashiwagi, Chuo-ku, Osaka, hereinafter "BEEATS") and Mediquitous Co. Ltd. (Representative: Lee Doojin, Seoul, South Korea, hereinafter "Mediquitous") formed a strategic business alliance in August 2023 regarding various businesses centered on the nugu business operated by Mediquitous, as well as market entry support for other Korean companies considering expansion into Japan.
As the first step of the business alliance, BEEATS will be in charge of store construction for the "nugu" flagship store, the first store scheduled to open on September 14, 2023.

nugu, operated by Mediquitous, is an influencer-based fashion and lifestyle EC platform that enjoys overwhelming support from the Japanese Gen Z.

When a Japanese influencer opens a shop, nugu provides one-stop service as a new EC platform, from product sourcing to content editing, marketing, delivery, and customer service. Since the site opened in 2020, nugu has gained phenomenal popularity, with 540,000 followers on its official Instagram account in about three years. BEEATS has decided to support the Korean company Mediquitous, which develops nugu, as an online & offline strategic partner for the purpose of accelerating its expansion into the Japanese market. We will also provide marketing support for the entry into the Japanese market of Korean companies in sectors like fashion, beauty, and food and beverage that hope to enter Japan using Mediquitous as a benchmark.

As the first step of the business alliance, for the opening of the flagship store which will be the first nugu physical store in Japan, BEEATS will cooperate with the Korean design group ARKITAG (Representative: Ahn Doohyun, Seongnam, South Korea) and be in charge of store construction and production from the store design stage.

Comments from Mediquitous Representative, Mr. Lee Doojin

Mediquitous is leading its expansion into Japan as a Korean startup. We need a trusted partner like BEEATS, and I am certain this basic agreement will become a new turning point. We look forward to BEEATS' future support and synergy.

About Mediquitous

Representative: Lee Doojin
Location: 626 Nonhyeon-ro, Gangnam-gu, Seoul
Established: January 2016
Business Description: Development and sales of brands and products in fashion, cosmetics, and life categories, and operation of e-commerce platforms

URL: Mediquitoushttps://mediquitous.com/nuguhttps://nugu.jp/

Comment from Matahiro Kashiwagi, Representative Director and President of BEEATS

I am very happy to have been able to form a business alliance with Mediquitous, a representative company for success models in entering Japan, and which develops nugu, which understands Gen Z best. I believe that understanding Korean brands and culture is one of the most effective strategies to understand the Japanese Gen Z who support them. This June, upon my inauguration as president, I declared that BEEATS would become strong in generational marketing. To that end, I hope that we can first support the success of the Gen Z leader, Mediquitous, in the Japanese market.

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:

・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Formulation and development of overseas marketing strategies
・Digital content and video production
・Development and operation of events, exhibitions, and press releases
・Campaign planning and operation
・WEB marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda

Press release PDF is here