Announcement of the Appointment of the New President of BEEATS CO.,LTD.

BEEATS CO.,LTD. (Headquarters: Chuo-ku, Osaka) hereby announces that at the general meeting of shareholders and board of directors held on June 28, 2023, it was resolved that Matahiro Kashiwagi shall be appointed as President and Representative Director.

Koichiro Kashiwagi, who is newly appointed as Representative Director and President, has overseen fashion brand & retail EC business, OMO strategy, and digital marketing at major apparel company TSI Holdings, and at Transcosmos, he has driven DX strategies and EC strategies for various retail business formats, solving issues for client companies. This time, toward further growth of BEEATS, we have decided on his appointment as Representative Director and President, expecting innovation strengthening by leveraging his experience so far.

Inaugural Message from Matahiro Kashiwagi

It has become a world of strong variability and uncertainty, and everyone is living in an era where prediction is difficult.
Amidst such changes, companies are required to grasp the current situation happening on the front lines and make decisions and take actions that can respond to it. In the mere 6 years since OMO was proposed in 2017, the individual roles and correlations between offline (store) and online (EC) have also changed. It was the entry into the COVID-19 period when the omnichannel trend, which should increase customer time using stores and EC from the initial phase where stores and EC felt like competitors, progressed, and further evolution toward anywhere commerce began. What I felt during the COVID-19 pandemic from 2020 to 2023 was that OMO is OMO only because of the power of "people," and community strategies such as online customer service and live commerce became the new basic strategy for OMO, and it became a timing to promote the digitization of stores for customers who again seek the real.
BEEATS, which celebrates 47 years since its founding, has supported the sales promotion and engagement acquisition of client companies as an organizer of space design and store solutions. By combining the high reproducibility and creativity that BEEATS excels at, with data and technology, I believe that the brand experience that can be experienced at the strongest customer touchpoint, which is the store, can evolve significantly. The innovation message of the new BEEATS is "Creating community experiences creatively." By having the consumers beyond our client companies feel real impression and joy in their online experience, I would like to create "empathy" that is trustworthy and comfortable.

President Matahiro Kashiwagi

Biography of Koichiro Kashiwagi

Graduated from Aoyama Gakuin University, Faculty of Economics. After working as a digital producer for various music distribution businesses and fashion media & brand companies, joined apparel company TSI Holdings in 2012. In 2014, appointed Representative Director and President of TSI EC Strategy, a controlling company for group-wide EC business, digital marketing, and omni-channel promotion, and concurrently served as Executive Officer in charge of digital at TSI Holdings from 2016. In 2020, appointed Managing Executive Officer of IT outsourcing company Transcosmos. While promoting DX of the retail business, he was in charge of global and domestic EC business supervision. Appointed Representative Director and President of BEEATS CO.,LTD. since June 28, 2023.

Overview of BEEATS CO.,LTD.

• Established: April 1977
• Location
  Osaka Head Office: 2-2-22 Kitahama, Chuo-ku, Osaka, Osaka
  Tokyo Headquarters: 1-7-14 Nishi-Shimbashi, Minato-ku, Tokyo
  Nagoya Office: 2-14-11 Noritake, Nakamura-ku, Nagoya, Aichi
• Business Description
  New product market introduction
  Store promotion planning/fixture development
  Overseas marketing strategy formulation/deployment
  Digital content/video production
  Event/exhibition/press announcement deployment/operation
  Campaign planning/operation
  WEB marketing production
  DX equipment/service development
  Human resource/information management system production/operation, etc.
• URL: https://www.beeats.co.jp/

The information contained in this press release is current as of the date of the announcement.
Please be aware that the information may differ from the time of the announcement.

[Contact regarding this matter] info@beeats.co.jp

Press release PDF is here