[Event DX: New menu added to CATCH GAMES] Mobile phone event sees a 2.5x increase in customer traffic and a 1.8x increase in acquisitions

Life returns to the streets! For customer attraction events

BEEATS CO.,LTD. (President: Sawa-ya Uenoyama, Kita-ku, Osaka-shi, Osaka, hereafter "BEEATS"), a total marketing agency focusing on store DX and customer service DX, held a customer attraction event at a mobile carrier shop on April 22 (Sat) and 23 (Sun), 2024, utilizing "Eraberu Game Land," a new content for the event attraction game "CATCH GAMES." We are pleased to announce that by installing "Eraberu Game Land," customer traffic to the store increased by 2.5 times and acquisitions increased by 1.8 times compared to previously.

As COVID-19 countermeasures are eased and store traffic and events become active again, we aim to promote this as a new store attraction strategy for the retail industry, including for the bonus season and summer holidays.

Implementation Overview

・Event Date: April 22 (Sat) – 23 (Sun), 2023
・Event Venue: Commercial facility in Fukuoka City
・Attraction Used: CATCH GAMES "Eraberu Game Land"

Event scene

Background of the implementation

With the easing of COVID-19 behavioral restrictions, life is returning to the streets. As the classification of the disease was downgraded to a "Class 5 infectious disease" on Monday, May 8, it is expected that attracting customers to stores will become even more vital, leading to intensified competition for customer traffic. BEEATS has newly developed "Eraberu Game Land" as a new menu option for the popular "CATCH GAMES." We conducted a customer attraction event to verify its effectiveness.

Implementation Details

By installing "Eraberu Game Land" in the event booth, we attract customers with digital animations and music. Before the game starts, customers answer a simple questionnaire on the screen and then choose their preferred game to enjoy. After the game experience, staff present prizes based on the results, leading to further interaction.

Implementation Results

We were able to confirm the effectiveness, as the total number of visitors over the two days of the event increased by approximately 2.5 times and the number of acquisitions increased by 1.8 times compared to events that do not use "Eraberu Game Land".^*　　
*In-house research. Based on a comparison with past event results.

What is the digital attraction game "CATCH GAMES"?

CATCH GAMES is a sales and rental service for digital attractions that strengthens customer attraction for events and stores. It has been used in various events nationwide, with a track record of over 1,800 units in operation.
(Internal research, as of March 2023)

• Popular for its outstanding ability to attract customers

In addition to its digital appeal, combining it with impactful displays leads to higher customer traffic compared to events utilizing traditional analog tools. (Based on internal research and results from events held by our client companies.)

• DX for events

In addition to increasing the number of visitors, another aspect that is highly valued is the ability to transform events through DX.
In traditional events, it was difficult to measure the number of participants, and conducting surveys on paper required significant time for tabulation and analysis.
On the other hand, "Catch Games" allows for the automatic tabulation of the number of participants and survey results through a survey answered on the screen before the game starts, making it a strong ally for effectiveness verification. In addition, you can control the probability of winning or losing based on the survey answers, allowing you to create more sales-oriented customer attraction and promotional measures, such as having customers with high purchase intent win at a higher probability.

• Diverse lineup

In addition to "Eraberu Game Land," we offer various digital attraction and touchless attraction options for drawing in customers. We can flexibly accommodate your needs, including original design support for promotional displays based on your intended use.

"CATCH GAMES" service page https://www.beeats.co.jp/service/omo_solution/catchgames/

Features of "Eraberu Game Land"

The newly added "Eraberu Game Land" features a choice of 7 different games, making it suitable for a wide range of customer attraction events regardless of gender or age.
Being a browser-based game, it can be used on both smartphones and large monitors.
Additionally, it is available for both rental and purchase, making it suitable for everything from short-term events to permanent installations. Please check below for details on the 7 games.

"CATCH GAMES" service page https://www.beeats.co.jp/service/omo_solution/catchgames/

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Address: Kitahama Chuo Building, 2-2-22 Kitahama, Chuo-ku, Osaka-shi, Osaka
Capital: 10,000,000 yen
Established: April 1977 (Showa 52)
URL: https://www.beeats.co.jp/

Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda