Xiaomi POP-UP Store | Shibuya PARCO

A pop-up store for the comprehensive home electronics manufacturer "Xiaomi," the "Xiaomi POP-UP Store," opened for a limited time at Shibuya PARCO, and BEEATS was in charge of construction. From Saturday, May 25, 2024, to Sunday, September 1, 2024, customers can experience and purchase Xiaomi products that make life smart and convenient, including the "Xiaomi 14 Ultra" and "Xiaomi Pad 6S Pro 12.4" released in May, as well as the latest wearable products and IoT products such as televisions, monitors, and robot vacuum cleaners. This follows the design concept of Xiaomi Stores developed globally and is the first such attempt in Japan.

Construction points

The interior was customized to domestic specifications based on the global shop manual. We were able to develop it in a form close to a permanent store despite being a pop-up shop by having the fixtures provided by Xiaomi and assembling and installing them domestically.

What is "Xiaomi"

"Xiaomi" is a comprehensive home electronics manufacturer from China that boasts a high share of the smartphone and wearable band market overall. It has rapidly expanded its share in the Indian and European markets, entered the Japanese market in December 2019, and sells numerous cutting-edge smartphones and IoT products developed globally.

Xiaomi: https://www.mi.com/jp/

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores