Adding an "!" to marketers
TrendMarch 23, 2026What is "Kidult"? - The psychology of adults with a childlike heart behind the trend, for marketing
Space DesignMarch 13, 2026How to choose a location for a pop-up store? Characteristics of each location and space creation
Exhibition & EventMarch 03, 2026What is an experiential pop-up? Explaining hints for experience design from examples
TrendFebruary 26, 2026A massive market! Trading cards. Why are they being chosen for business promotions and PR now?
TrendFebruary 26, 20262026 Trend: How "Well-being x Personalization" is Changing Product Strategy
Exhibitions & EventsJanuary 28, 2026Secrets to success for private exhibitions (private shows) ~ Explaining the difference from joint exhibitions and cost-effectiveness
Exhibitions & EventsJanuary 28, 2026What is a conference? A pro explains the 7 steps to planning and management for success
TrendJanuary 21, 2026How will promotions change with the shift to "two seasons"? Marketing measures and hints for the "no autumn" era
Trend2025.12.23What is Wishcore? The '○○core' trend spreading among Gen Z
TrendDecember 22, 2025What is Zero-Click Search? SEO strategy in an era of not being clicked
Promotion & In-store DXDecember 03, 2025What are DM initiatives that leverage member data? Segment strategies that lead to results
Trend2025.11.25'Sticker Albums' are making a comeback! The Reiwa hit of expanding Heisei girl culture
TrendWhat are Nostalgia Toys? Explaining the difference between the latest toy trends and Kidults
Sales Promotion & Storefront DXWhat is the effect of storefront digital signage? Explaining usage scenes, introduction benefits, and case studies
TrendWhat are Mejirushi Accessories? Why are they popular? Explaining the reasons for the trend and corporate usage examples
Sales Promotion & Store DXWhat are promotional fixtures? Types, effective selection methods, and points for achieving results in stores
Exhibitions & EventsWhat are real events? Explaining types, benefits, planning examples, and keys to success
Trend"Casual Daily Life" over "Insta-worthy"? Why Setlog is spreading among young people
TrendWhat is Wishcore? The '○○core' trend spreading among Gen Z
TrendWhy 'Heisei Retro' appeals to Gen Z | Tips for applying 'Emo-Kawa' (emotional and cute) experiences to planning
TrendWhat is a "Heisei Girl"? The retro-cute worldview that Gen Z is obsessed with
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