Today, we will introduce digital signage usage examples from our customers. We have summarized the introduction benefits, usage methods, etc., so that it can be even a little helpful to everyone, so we would be happy if you could read to the end.
Currently, in Japan, the DX of all kinds of business operations is rapidly progressing.
What used to be done manually with effort is now being sped up and made more efficient through digital technology, and various things can now be realized with less effort and cost.
This is also the same in the world of digital signage. In the first place, digital signage means "signboards and signs," and in stores and offices, it also corresponds to "posters" and the like. In the past, it was often printed on paper or boards, but with the spread of LCD monitors, the method of displaying digital data became established.
Furthermore, as the spread of IoT progressed, those monitors became connected to a network, making it possible to freely control the displayed content via remote operation. This is the currently trending "cloud signage."
Cloud signage utilizing the latest technology. We have summarized what kind of benefits there are.
Benefit 1
Can distribute with speed
Cloud distribution operation of videos is completed in an instant. Launch the software, drag and drop the video material you want to show, and upload. Just specify the monitor to play!
It won't even take 10 minutes. With just that, for example, you can simultaneously switch the playback videos of 100 monitors located nationwide.
Benefit 2
Less hassle
When making and displaying posters under the same conditions as the example above, in addition to design work, there is trial printing and checking, printing work and packaging. Delivery arrangement to 100 locations and confirmation of receipt.
Furthermore, display instructions and completion reports to local staff... Do you understand that it takes a huge amount of effort?
Benefit 3
Costs can be kept down
When you assume the situation of printing posters to be installed at stores and delivering them nationwide, expenses are incurred in a complex manner, such as printing costs, delivery costs, and personnel costs for installation. Also, if you do that for each season of the year...
Compared to those methods, with cloud signage, there is only the initial installation cost and a monthly fixed system usage fee, so it is possible to recoup the investment with just a single poster campaign. Thinking on an annual basis, this leads to even further cost reductions.
Benefit 4
Reserved delivery and scheduled delivery are also possible
Also, cloud signage allows you to freely control the displayed content according to the date and time.
You can freely distribute according to the purpose... from morning to noon to night, on weekdays and weekends, and depending on the weather.
Also, scheduled distribution is possible, so you can switch without fail on product launch dates or important company event days.
This is also a big benefit.
From here, I would like to introduce case studies of companies that are actually utilizing "Clomoni" and digital signage.
3. [Case Study 1] Kura Sushi - As a media for disseminating seasonal menu items
At Kura Sushi, seasonal menu items change monthly. So they were displaying information about campaigns held regularly using posters in the store, but apparently, it took a huge amount of effort for production and delivery.
So they introduced "Clomoni," installed digital signage in waiting areas, counters, and on the walls of customer tables, and achieved business efficiency through batch distribution to multiple installation stores.
4. [Case Study 2] Village Vanguard - As an information dissemination tool linked with social media
At Village Vanguard Corporation, which has about 300 stores nationwide that sell books and miscellaneous goods in a fused manner with the keyword "bookstore where you can play," we sell over 200 new products and collaboration products annually, and as an announcement for that, we post videos created with our staff appearing on social media, etc.
Immediately broadcast buzz-worthy social media!
Among that, because it is possible to update the broadcast content in real-time, such as immediately putting buzz-worthy videos on the store signage, we are evaluated for the point that we can carry out planned operations according to the product sales situation and social media response.
Inflow to the sales platform has increased significantly!
Also, when we broadcasted a project video for "voon," a platform run by Village Vanguard Corporation where anyone can easily sell T-shirts they made themselves, on the store signage, there was an inflow of approximately 800 or more compared to the previous week.
5. [Case Study 3] Dyson - As店頭 (in-store) branding
This is a case study of Dyson's department store sales floor.
Dyson's hair dryer is also sold at department stores. They show video materials such as promotional videos on digital signage for branding at the store, but they said that the update was a manual USB memory replacement, which was a heavy burden on the operating staff who tour the stores.
So they considered operation via cloud distribution and introduced "Clomoni" to department store sales floors nationwide.
Since branding videos also have restrictions on broadcast dates and times, you are making good use of the scheduled distribution function that allows for switching settings from a specified date.
6. [Case Study 4] Hoteiya - As a media for disseminating recommended products
This is a case study of Hoteiya, which operates over 50 kimono stores, mainly in the Chubu region.
Since its founding in 1962, as a long-established kimono shop, they emphasize face-to-face sales at the store, which is the original form, and keep in mind home-like, warm customer service for each and every customer.
In the store, digital signage was installed in all stores to promote new products and sale items and to broadcast introduction videos for each brand, but it was operated by manually replacing videos with a USB memory stick, and since updates occurred frequently, it was apparently a huge hassle.
So they considered introducing "Clomoni" and switched to batch distribution by headquarters, which reduced the burden on on-site staff, and they became able to operate smoothly.
7. [Case Study 5] Yoyogi Animation Academy - As an in-school bulletin board
Yoyogi Animation Academy, which has walked alongside the anime industry for about 43 years since the Tokyo school opened in 1978. The number of graduates is 120,000 in total.
Currently, in Japan, over 200 anime works are produced annually, and it seems that graduates of Yoyogi Animation Academy are involved in almost all anime works broadcast in Japan.
This is a case study where "Clomoni" was introduced at the timing of adding digital signage to the school.
It is said that they are distributing department introduction information, PR videos (features on TV programs where the company was introduced), etc., instead of a bulletin board for students.
8. [Case Study 6] Mitsui Fudosan - As a shared office community bulletin board
"startup workspace THE E.A.S.T.", a startup office facility operated by Mitsui Fudosan 31VENTURES.
It is used by many startup companies as a workspace base to facilitate smooth business operations.
Inside the facility, because multiple companies are tenants in one building, there were issues unique to shared offices, such as difficulty in smoothly communicating contact matters. So they introduced "Clomoni" and are utilizing it as a bulletin board for users, such as for facility information, event announcements, and dissemination of releases from tenant companies.
▼"Clomoni" has surpassed 200 total companies introduced! Click here for usage examples in various industries
Q1. What are the benefits of cloud-based digital signage?
A1. There are 4 major benefits. Being able to distribute with speed to all monitors nationwide at once, not needing the effort of printing and replacing posters, being able to suppress complex costs, and the ability to perform reserved/scheduled distribution according to date and time.
Q2. Will costs decrease compared to conventional poster displays?
A2. Yes, significant cost reductions can be expected. Printing costs incurred every time for poster displays, shipping costs nationwide, and personnel expenses for installation will become unnecessary. Since cloud signage only involves initial costs and monthly system usage fees, it leads to significant expense reduction in the long term.
Q3. What are the benefits of switching from USB memory updates to cloud distribution?
A3. The point is that the work burden on on-site staff can be significantly reduced. Manual replacement using a USB memory stick is a great burden for staff visiting stores, but with cloud distribution, remote batch updates and scheduled distribution from a specified date and time become possible from headquarters.
Q4. Can digital signage be utilized in places other than stores?
A4. Yes, it is utilized in various facilities other than stores. For example, in school corporations, it is introduced as an in-school bulletin board for notices to students and course introductions, and in shared offices as a community bulletin board that broadcasts contact matters to tenant companies and event announcements. Service Schema Information
